SIIA CODiE Awards Announce 2013 Content Category Finalists

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced the 82 finalists for the 2013 SIIA CODiE Awards in Content categories. These finalists represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers...[read more]

5 Steps to Find and Engage Your Rarget Audience

What's the path to best-in-class online marketing? First, identify and target the right audiences, and then get your brand and message in front of audience members via highly relevant campaigns to drive conversions. Seems simple enough, but this road to marketing greatness is much more easily conceptualized than traveled. To reach the prospects that matter, today's marketers must develop...[read more]

Sean Callahan of Bizo’s Remix Turns Data Into Great Content

It’s been said that if there is such a thing as an “information economy,” there is enough glut in the marketplace to render information valueless. Surely, there is no want of information. What is needed, however, is analysis and curation of all this information, so we can actually use it. This problem is at the core of “big data.” How do we take all this info available and digest it...[read more]

Four Ways B2B Marketers Can Boost the Value of Their Tweets

The product management team I work with interviews roughly 50 B2B marketers a quarter. Those conversations provide me a 50,0000-foot view of how Twitter is being used as a marketing strategy—or, rather, how it's not. Twitter can be great both for brand awareness and for driving leads; but I see that almost all B2B...[read more]

Bizo Releases "For Dummies" Reference Guide for B2B Marketers

Bizo, the global leader in business audience marketing, today announced the publication of "Building a B2B Brand Online for Dummies," a book designed specifically to help B2B marketers develop and cultivate a B2B brand online through advertising, social media, and audience targeting strategies. The book is part of the "For Dummies" reference series published by John Wiley & Sons and is now available in both print and eBook format...[read more]

LinkedIn Blows Open Its Ad Platform: Releases Developer Tool for Ads

Bizo has been running ads via the API “for a couple months now,” said the b-to-b marketing firm’s CEO and founder, Russell Glass, adding that the API lets Bizo’s platform tie a marketer’s LinkedIn campaign with other display ad campaigns, including Facebook, in order to get reporting and attribution in a single place...[read more]

A New Way To Connect Twitter To Lead Generation

Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. But when you focus on promoting other people’s content, you don’t have an opportunity to capture a potential lead. Now, with a new Social Retargeting offering from Bizo... [read more]

Bizo Busy With Product Expansion

Marketers cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment. With this in mind, Bizo recently announced a significant expansion of Bizo Marketing Platform, Self-Service Edition...[read more]

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Bizo today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform...[read more]

Bizo and Eloqua Extend Marketing Automation to Paid Advertising

We’re now in beta with our support for Eloqua AdFocus, a new tool from Eloqua that provides an integration layer into paid advertising services. The vision is to make it drop-dead simple for Eloqua users to bring paid advertising into their marketing mix and manage it from their marketing automation system...[read more]

Bizo Launches Its News And Community Site Digital Marketing Remix

<Bizo, a startup offering to help online advertisers reach a business audience through services like retargeting, is launching a new website and weekly newsletter today called Digital Marketing Remix. To do that, Bizo has hired Sean Callahan, the former executive editor of Crain Communications’ magazines BtoB and Media Business...[read more]

Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital Marketers

<Bizo, the global leader in business audience marketing, today announced it has launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims to keep B2B marketing executives up-to-date on digital marketing news, trends and best practices...[read more]

Bizo Hires Annie Wayne as Chief Financial Officer

Bizo, the global leader in business audience marketing, has hired industry veteran Annie Wayne to be the company's Chief Financial Officer. The company also announced that former BtoB magazine editor Sean Callahan joined Bizo as editor and marketing director as the company positions itself for accelerated growth...[read more]

Bizo Introduces Two Powerful New Ways to Move B2B Prospects Through the Sales Funnel

Today at the Salesforce.com Dreamforce conference, business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel. More than 500 brands, and their agency partners, count on Bizo to more effectively run display and social campaigns to put their brands, messages and offers in front of exactly the right business audiences...[read more]

How Facebook Just Became Critical for B2B

Facebook is suddenly a critical channel for business-to-business marketers and could ultimately be even more important and scalable than LinkedIn. If you are a B2B marketer and you either haven’t tried Facebook, or haven’t had any success there, it’s time to try again...[read more]

Bizo on how publishers need to leverage audience understanding into marketer insight

ABM member Bizo is experiencing rapid growth. Last month the business audience marketing company ranked 86th on the Inc. 500 list, which names the fastest-growing private companies in America. The company reported a three-year growth rate of 3,036 percent, and in the first half of this year alone, Bizo has nearly doubled its expected annual revenue to total $20 million. Behind the company’s success, says CEO Russell Glass, a b-to-b marketing veteran, is launching the right model at the right time...[read more]

How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have you ever tried making software, manufacturing widgets, or chemicals look interesting?). B2B marketers must educate extremely smart potential buyers, ensure that influencers...[read more]

Meet the Young Founders Who are Taking on the Enterprise

Sharing photos is cool and all that, but enterprise tech? That’s where the really sexy stuff is. Most people might not think so.  They might not get a movie made about their lives (The CRM Network, anyone?), but the young founders on this list are hot in a different way...[read more]

How a Digitally Savvy CMO Can Increase Shareholder Value

Chief Executive Officers of large companies may be in the shareholder spotlight, but Chief Marketing Officers are increasingly having as substantial an impact on their companies’ market performance, bottom line and shareholder value. CMOs don’t just create a company’s ephemeral sense of “brand,” their marketing strategies also directly influence sales. But do companies with super-smart, digitally-savvy CMOs really outperform their market peers? [read more]

Bizo Debuts at No. 86 on the 2012 Inc. 500 with Three-Year Sales Growth of 3,036 Percent

Inc. magazine today ranked Bizo No. 86 on its 31st annual Inc. 500 list, an exclusive ranking of the nation's fastest-growing private companies. The company has continued strong revenue momentum throughout 2012, ending the first half of the year with an annual run rate of more than $20 million and a year-over-year first half revenue growth of 116 percent...[read more]

The Facade of Safety: Why Microsoft's Approach to DNT Is Harmful to Online Consumers and What to Do About It

OK I admit it: it’s hard for me to believe that Microsoft truly doesn’t understand the ad industry. But it’s also clear that their non-advertising Windows division rules the roost, so it’s also very possible that Microsoft actually doesn’t understand the ad industry. On Thursday August 9th, Microsoft reaffirmed its decision to include the Do-Not-Track (DNT) flag on by default in the new IE10...[read more]

What Facebook RTB means for marketers

Almost every week since its IPO, Facebook has announced a new development within its advertising strategy. The most important news to come out so far is that Facebook will enter the real-time bidding (RTB) world. While details of the Facebook RTB exchange are still scarce, the bottom line is that advertisers will now be able to buy ads on Facebook in real time, targeting users based on information collected outside of Facebook and stored in cookies...[read more]

Recent AWS Outage Shows Cloud Services Still Maturing

Amazon Web Services is a leader in providing cloud infrastructure as a service, so when its system went down in Northern Virginia during a major electrical storm on June 29 and took high profile clients like Netflix, Instagram and Pinterest with it as it did, people sat up and took notice...[read more]

As the Economy Rebounds, What Professionals Are Most Likely to Switch Jobs?

Over the past five months, the U.S. economy has generated 1 million jobs; accordingly, more workers than ever may be preparing to look for more lucrative work. This infographic by Bizo explores the job types most likely to see major turnover as the economy continues to rebound and the job sectors in which workers will probably stay put...[read more]

In Good Company: Congrats to the AlwaysOn Global 250 Winners

Those of us who work in the technology space are a fortunate bunch. There is an indescribable energy when it comes to the startup world, which I suspect is a combination of fun, ambition, talent, and possibly the kegs and in-office espresso machines. I can still remember when, just a few years ago, Bizo was comprised of just a few guys in a tiny office in downtown San Francisco...[read more]

Amazon Web Services Outages: 4 Steps for Survival

Another Amazon Web Services (AWS) cloud outage over the past weekend took down some pretty major services such as Netflix, Heroku, Pinterest and Instagram. At Bizo, a company that provides business marketing services for hundreds of F1000 clients, we serve billions of requests a day across tens of thousands of websites, and have our entire infrastructure on the AWS cloud, but didn’t have any downtime. The simple reason is...[read more]

The pros and cons of coupling data and media

As the audience-buying space grows, data has become a hot commodity. You can buy the ability to reach online consumers based on their behavior, purchase intent, and what keywords they searched for. Audience data is clearly the new currency, and advertisers and trading desks have a huge appetite...read more]

Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting

Startup Bizo tries to help advertisers reach a business audience using methods like retargeting. Now it’s making those retargeting capabilities available in a self-serve product. For anyone who needs a refresher on the nomenclature, if you visit a website but failed to sign up or buy anything, then see ads for that company following you around the Web — well, you can thank retargeting...[read more]

Bizo’s Self-Service Retargeting Solution Offers Fast On-Ramp to High-Performance Display Ads

Bizo, the global leader in business audience marketing, today announced general availability of Bizo Retargeting, Self-Service Edition, a new offering that enables any marketing organization to quickly tap the power of display ad retargeting for as little as $5 per day...[read more]

How to ensure brand safety with RTB inventory

Brand safe. These two words have been the root cause of more lost hours of sleep for me than I care to admit. On the surface, it seems so simple -- find and deliver online ads to the appropriate users on brand-safe content. Once you dig into it though, you quickly realize you've just peeled off the top layer of an onion -- a very large...[read more]

Everything You Need to Know About Real-Time Bidding--as an Advertiser and a Publisher

RTB is a fascinating and powerful method of buying and selling display advertising one impression at a time in a real-time auction. By some estimates, 20% of all display advertising spend--roughly $2.5 billion--in the US will be transacted via RTB in 2012...[read more]

Bizo Opens Premium Business Audience Network to Real Time Bidding with Launch of BAX

Bizo today announced general availability of the Business Audience Exchange (BAX), a real-time bidding (RTB) enabled premium exchange. For the past four years, over 500 marketers and their agency partners have worked directly with Bizo to reach their target business audiences across Bizo's premium business audience network...[read more]

ABM Elects New Board Members, Executive Committee

ABM, the association of business information and media companies, voted Monday to approve the new Executive Committee of the Board of Directors. The following officers will begin their terms on July 1 for the 2012-2013 fiscal year...[read more]

Targeting the Right Audiences

Marketing is in the midst of a sea-change, and as a result, publishers must be prepared to adapt and respond. The days of intangible marketing value – “because it’s good for the brand” – are over. In fact, today’s CMOs demand that their entire organizations have a firm grasp on data – campaign performance, testing and optimization data, website audience visitation...[read more]

Conversions, Not Clicks, Key To Display Ads

Marketers are often taught that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. But smart marketers understand that even if a display ad generates few clicks, it is doing valuable work for a company. Here's why...[read more]

Business Audience Marketing Company Bizo Raises $10M

Bizo, a company offering technology to help advertisers reach a business audience, has raised $10 million in a Series B round of funding. The company has now raised a total of $20 million. Crosslink Capital led the round, and the firm’s newest partner David Silverman is joining Bizo’s board of directors...[read more]

Business Audience Marketing Leader Bizo Secures $10 Million Series B Funding

Bizo, the global leader in business audience marketing, today announced that it has closed a $10 million Series B equity financing expansion round led by Crosslink Capital's newest partner, David Silverman. Existing investors Bessemer Venture Partners and Venrock also participated in the round. Bizo will use the funding to further expand its sales and marketing efforts and continue to extend its platform to support a fast-growing customer base...[read more]

Guardsmen and Bizo host Giants opening day fundraiser to benefit Bay Area youth

Celebrate opening day in style with VIP passes to the San Francisco Giants and Comcast SportsNet’s "Authentic Opening Day" viewing party. Local digital marketing technology company Bizo has partnered with The Guardsmen, a San Francisco-based non-profit volunteer organization, to bring you a VIP Club-level experience to raise funds for Bay Area youth...[read more]

The DNA Of The Digital CMO

Marketing is in the midst of a seismic shift. It’s no longer sufficient for today’s marketing organizations to demonstrate value in intangible ways. In order to gain a seat at the table, CMOs must have a firm grasp on data -- everything from the data that shows who exactly comprises their target audience to the data that reveals how effective their marketing programs are. Enter the “digital CMO”: marketers who have evolved to meet the challenges of this new data-driven environment...[read more]

B2B Marketing Tactics Not Driving Enough Sales Leads

Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo....[read more]

Survey Shows Many Marketers Are Behind in Use of Data, Targeting and Measurement

Crain's BtoB Magazine today shared results of a comprehensive survey of business-to-business (B2B) marketers across the U.S. developed in conjunction with business audience marketing company Bizo. The data paints a vivid picture of where B2B marketing tactics are on the maturity curve and underscores a number of specific opportunities for marketers to increase the sophistication of their programs in 2012...[read more]

'BtoB' study: Marketers using digital channels to boost brands

While email often is considered a direct marketing tool, marketers are overwhelmingly focused on branding as a competitive differentiator, according to the study: 51% said their brands provide a powerful way to distinguish their companies from their competitors, and 91% said they currently are making an effort to increase the value of their brands online...read more]

Key Points to Successful Audience Targeting

There is little debate that audience targeting is a critical element in virtually all online display campaigns, and therefore needs to be a consideration for virtually all publishers. (A “consideration” is not necessarily a requirement, but more on that in a bit.) However, there does seem to be considerable debate as to how effectively and aggressively publishers have embraced audience targeting...[read more]

Benchmarking Your Audience to the Rest of the Business Web -- How Bizo Does It & Why It Matters to You

Bizo’s BizIndex is our latest development -- a great way for website owners, be they publishers or advertisers, to understand how much more or less popular their site is for users in a certain bizographic segment than the “average site” on the Bizo network. Every site using Bizo Audience Analytics (1,500+ and growing) contributes summarized, anonymous data to the BizIndex reporting values - so we have a great representative sample of the Business web that we can benchmark...[read more]

How to Succeed in Advertising: Career Advice from a Media Superstar

As is true of many start-up companies, Bizo has changed tremendously since its inception in 2007. One of the most notable changes is the sheer growth of our team—what was once comprised of just a few guys in a tiny office in downtown San Francisco is now a 59-person company, with employees spanning the country from Hawaii and Washington state to Nebraska and Ohio (as well as “real” offices in San Francisco, NY, and Boston)...[read more]

With Great Data Comes Great Innovation: New Government Challenge Helps America Become Competitive Again

The Department of Commerce (DOC) recently announced the “Commerce Business Apps Challenge,” a contest designed to help business create jobs and new opportunities by challenging developers to use DOC and other publicly available data to create an application that helps businesses...[read more]

Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars...[read more]

Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth

Bizo has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth...[read more]

Frannie Danzinger Joins Bizo to Further Fuel the Company's Growth

Ad industry veteran to lead strategic account development and media strategies for the world's largest business audience marketing platform, joins company during a period of triple-digit run-rate growth...[read more]

Why Every Marketer Should Incorporate Display across the Marketing Mix

The one thing online marketers can’t change is time. No matter how hard we may try, we can’t increase the number of minutes that our prospective buyers spend online, crossing our fingers that somewhere, somehow, our prospects will download our latest white paper, read our tweets, or search for our product. Nor can we alter which online channels our prospects spend the most time on...[read more]