Thursday, December 24, 2009

2010 The Year Of Data

ADOTAS - This year saw data and audience targeting enter the mainstream conversation. This growing trend gave rise to increasingly noisy conversations about how that data is being used, whether it’s effective in improving the online experience, how to measure its effectiveness and whether its use violates online privacy or otherwise offends the online user. [read more]

Monday, December 14, 2009

Bizo and Multi-Channel Media Attribution

One of the keys to fixing display advertising is finding an alternative to the click-through as a metric for measuring the success of online advertising campaigns. [read more]

Thursday, December 10, 2009

Bizo runner up in Amazon Web Services 2009 Competition

Bizo finishes second out of over 1000 entrants in worldwide 2009 AWS contest. Congrats to all of the finalists! [read more]

Wednesday, December 2, 2009

What Bizo will do with its $6M second round

Bizo CEO Russell Glass doesn’t want you to see his clients’ ads. Unless you’re a top-level exec whose browser cookie says you have lots of money and like to spend it. [read more]

Bizo Announces $6 Million of Funding Led by Bessemer Venture Partners

Existing investors Venrock, Vulcan and Ascent join funding round; leading online B2B display advertising network also selected as 2009 Amazon Web Services Start-Up Challenge finalist

[read more]