The Ultimate Guide to B2B Display Advertising - Get it now!

The Ultimate Guide to B2B Display Advertising - Get it now! [read more]

Bizo targets business-to-business niche for ads

Bizo is one of the hottest Internet startups that most consumers have never heard of. That’s because Bizo, an advertising company, focuses on the business-to-business — not consumer — market... [read more]

B2B Marketers: It’s Time to Start Demanding More from Your Display Ads

I don’t know how many B2B marketers I’ve spoken to who have succumbed to “banner ad complacency.” This is the attitude that display advertising is a necessary part of the marketing mix, but somehow does not warrant the type of hard-nosed scrutiny that other marketing channels receive, such as search and email... [read more]

Bizo enhances Analyze with site indexing

San Francisco—B-to-b ad network Bizo Inc. has enhanced its Analyze tool to include site indexing, allowing marketers to determine if their websites are attracting the targeted audiences, compared with others within the Bizo network... [read more]

Will Ad Industry Self-Regulate Behaviorally Targeted Ads?

How will behavioral ad targeting work in the long term? First-party ad targeting will have full disclosure on Web sites. Third-party targeting, ad targeting across multiple Web sites, should require disclosure in the ad. In absence of that disclosure, an opt-in feature, instead of opt-out, should appear on sites... [read more]

GyroHSR, Bizo form partnership for ad targeting service

Cincinnati—GyroHSR and b-to-b ad network Bizo on Monday announced a partnership to provide a targeted ad management platform called GyroHSR Decision Maker Laser: Powered by Bizo.... [read more]

Bizo Brings Self-Serve to Small B2B Advertisers

The b2b ad network Bizo is giving small businesses greater access to ad inventory at major business information sites through its upcoming self-serve MyAds product. With the launch last year of the Bizographics Targeting Platform across multiple b2b publishers...[read more]

B2B Marketing Goes Self-serve With Bizo

ADOTAS – Online B2B marketing is still a largely untapped arena, but the potential is huge. As Bizo CEO Russell Glass told Adotas a while back, “B2B typically lags the online advertising industry,” taking its own sweet time to leap online into search and email marketing... [read more]