Crain's BtoB Magazine today shared results of a comprehensive survey of business-to-business (B2B) marketers across the U.S. developed in conjunction with business audience marketing company Bizo. The data paints a vivid picture of where B2B marketing tactics are on the maturity curve and underscores a number of specific opportunities for marketers to increase the sophistication of their programs in 2012...[read more]
Monday, March 19, 2012
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and Measurement
Crain's BtoB Magazine today shared results of a comprehensive survey of business-to-business (B2B) marketers across the U.S. developed in conjunction with business audience marketing company Bizo. The data paints a vivid picture of where B2B marketing tactics are on the maturity curve and underscores a number of specific opportunities for marketers to increase the sophistication of their programs in 2012...[read more]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment