RTB is a fascinating and powerful method of buying and selling display advertising one impression at a time in a real-time auction. By some estimates, 20% of all display advertising spend--roughly $2.5 billion--in the US will be transacted via RTB in 2012...[read more]
Tuesday, May 22, 2012
Everything You Need to Know About Real-Time Bidding--as an Advertiser and a Publisher
RTB is a fascinating and powerful method of buying and selling display advertising one impression at a time in a real-time auction. By some estimates, 20% of all display advertising spend--roughly $2.5 billion--in the US will be transacted via RTB in 2012...[read more]
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