Fine Tune Your B2B Targeting With Bizo Data Solutions

You’ve got Google Analytics, and you’ve read our Google Analytics 101 article, but you’re looking to soup things up for a more powerful marketing solution by fine tuning your B2B targeting. Well, Bizo just announced Bizo Data Solutions, a service that enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates with a company’s existing marketing technology “stack,” allowing marketers to use Bizo’s demographic data...[read more]

Interview: Chris Mann, VP Product Management at Bizo, on Targeting Business Audiences

Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire marketing funnel. Can you tell us more about the type of company benefiting most from Bizo Data Solutions?...[read more]

For B2B Marketers, The Future Is Behind The Firewall

Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking beyond tactical solutions like RTB that for the most part live outside the corporate firewall, and developing their own strategic solutions with technologies that live behind the corporate firewall...[read more]

Marketing Funnel Lexicon: Mid-Funnel Programs

The mid-funnel is all about the important nurturing work that needs to be done to more deeply orient, educate, and influence a prospect after they are aware of your brand, but before they are necessarily ready to engage with a sales rep -- or before they are even ready to share their personal information (e.g., via a Web form). The mid-funnel offers a range of different programs you can employ to increase brand awareness...[read more]

B2B Audience Targeting Works On Facebook, Says Bizo's Russ Glass

In the past few years, Bizo CEO Russ Glass says that marketers have gotten smarter about using online data for targeting – and that’s a good thing, since his company’s success revolves around B2B audience segments gleaned from data partnerships with publishers. It’s less about “evangelizing the value of data,” says Glass, as the marketer brings specific desired outcomes that they want to effect with data’s help...[read more]