Effectively targeting specific audiences is one of the leading objectives of online advertisers. Websites have long used demographic information to help advertisers, but the Sept. 15 premier of Bizo aims to make it easier for business-to-business marketers to reach their desired online audience. [read more]
At MediaPost's OMMA Global conference this week, Bizo, the world's first targeted B2B advertising network, will announce that it has completed its private beta and has now opened registration to any qualifying B2B marketer, publisher or data provider. Bizo has created the first advertising network designed specifically to help the B2B marketer reach targeted business audiences online. [read more]