Amazon Cloud Outage Proves Importance Of Failover Planning

In the aftermath of the Amazon cloud service outage last week, two San Francisco businesses that depend on Amazon's EC2, Bizo and Mashery, say it's possible to survive such a mishap without business disruption. But in both cases, they had taken steps to protect their businesses. Bizo resorted to a practice that many observers were left wondering why Amazon itself hadn't adopted...[read more]

Mitigating the Risk of Cloud Services Failure

One of CIOs' biggest concerns about the infrastructure-as-a-service model has been the loss of control over assets and management that enterprises might experience upon moving into a multi-tenant environment. While analysts and early adopters of infrastructure-as-a-service offerings have argued that such apprehension is rooted more in fear than fact, Amazon's recent public data center debacle has given...[read more]

Display, Mobile Top Priorities for Marketers

More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo...[read more]

Display Advertising Top Priority for Online Marketers

When it comes to online advertising, marketers have decisions to make between what platform to use, whom to target and the kind of media they’ll use to reach them. This week, Bizo unveiled the results of an online survey of leading marketers from both businesses and leading advertising agencies that aims to show the priorities topping their list...[read more]

Display, Mobile Top Marketers’ 2011 Priorities

When B2B targeting pro Bizo asked both B2B marketers and ad agencies for their top three online marketing priorities in 2011, display came in on top with 65% of the vote, followed by mobile with 60% and SEO with 56%. Ninety percent of respondents said display was as important or more important to their marketing mix as the previous year...[read more]

Marketers Move Ad Budgets Online, Reports Disagree On Placement

Marketers continue to move advertising budgets online, but two separate studies released Monday -- one from Interactive Advertising Bureau and the other from audience marketing company Bizo -- provide conflicting evidence on where ad dollars will go...[read more]

Survey: Display, mobile priorities for advertisers

Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to engage and convert consumers. In fact, many will spend more on display ads in 2011 than they did in 2010...[read more]

Bizo Unveils Results of Online Business Marketer Survey; Display and Mobile Advertising Top Priorities

Bizo, the leading solution for reaching and engaging business professionals online, today unveiled the results of an online survey of leading marketers from both businesses and leading advertising agencies. The results show display advertising topping the list of marketing priorities this year and more than half of marketers spending more on display this year than last year...[read more]