Marketers are often taught that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. But smart marketers understand that even if a display ad generates few clicks, it is doing valuable work for a company. Here's why...[read more]
Friday, April 13, 2012
Conversions, Not Clicks, Key To Display Ads
Marketers are often taught that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. But smart marketers understand that even if a display ad generates few clicks, it is doing valuable work for a company. Here's why...[read more]
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