Over the past few years, the rise of effective audience targeting for online display advertising has received quite a bit of attention from the launch and subsequent growth of audience networks such as Revenue Science, TACODA and Blue Lithium. [read more]
In nature, an increase in prey leads to an increase in predators. Similarly an increase in ad inventory leads to an increase in the need to monetize it. So it's no surprise that the massive growth of online inventory has lead to the sharp increase in ad networks [read more]
Effectively targeting specific audiences is one of the leading objectives of online advertisers. Websites have long used demographic information to help advertisers, but the Sept. 15 premier of Bizo aims to make it easier for business-to-business marketers to reach their desired online audience. [read more]
At MediaPost's OMMA Global conference this week, Bizo, the world's first targeted B2B advertising network, will announce that it has completed its private beta and has now opened registration to any qualifying B2B marketer, publisher or data provider. Bizo has created the first advertising network designed specifically to help the B2B marketer reach targeted business audiences online. [read more]
Business information provider ZoomInfo has spun off its advertising business units in a new company, Bizo, offering a targeted B2B advertising platform, or what it calls “bizographic” advertising. Privately held and venture-backed ZoomInfo, Waltham, Mass., announced a new set of business segments last fall [read more]
The business information search engine ZoomInfo has spun off its advertising business into a new company, Bizo Inc. ZoomInfo started supplying the information it collects to other sites and advertising last year when it rolled out its ad platform [read more]
A few months ago, when we zoomed in on ZoomInfo, the Waltham, MA-based business database company was beta testing an ad-targeting service designed to quickly identify website visitors and serve up ads customized for people in their specific job categories [read more]
Waltham, Mass.–ZoomInfo, a business information search engine company, announced it has spun off its "bizographic" advertising business unit into a new company, Bizo Inc., based in San Francisco. Bizo is led by CEO Russell Glass, previously senior VP-general manager of ZoomInfo. The new company [read more]
Business information search engine ZoomInfo of Waltham, MA (DEMO 07) has spun out its six-month-old business demographics ad targeting business as an independent company called, Bizo, Inc., which expects to introduce a business-to-business ad network for Web publishers this summer [read more]