Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have you ever tried making software, manufacturing widgets, or chemicals look interesting?). B2B marketers must educate extremely smart potential buyers, ensure that influencers...[read more]
Wednesday, September 5, 2012
How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate
Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have you ever tried making software, manufacturing widgets, or chemicals look interesting?). B2B marketers must educate extremely smart potential buyers, ensure that influencers...[read more]
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