Marketing is in the midst of a sea-change, and as a result, publishers must be prepared to adapt and respond. The days of intangible marketing value – “because it’s good for the brand” – are over. In fact, today’s CMOs demand that their entire organizations have a firm grasp on data – campaign performance, testing and optimization data, website audience visitation...[read more]
Thursday, April 19, 2012
Targeting the Right Audiences
Marketing is in the midst of a sea-change, and as a result, publishers must be prepared to adapt and respond. The days of intangible marketing value – “because it’s good for the brand” – are over. In fact, today’s CMOs demand that their entire organizations have a firm grasp on data – campaign performance, testing and optimization data, website audience visitation...[read more]
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