Friday, February 26, 2010

Bizo Targets C-Suite's Web Haunts

The b2b ad network Bizo is hoping to widen its targeting to include upper-level executives in a new deal with affluent media group Martini Media. The combination of technologies and databases between the two online ad nets will aim at upper-level executives by focusing on the sites they frequent online. [read more]

Thursday, February 25, 2010

Bizo Partners with Ad Network Martini Media

AdExchanger.com B2B ad targeting data company, Bizo, announced a partnership with online ad network Martini Media, which targets high net worth consumers. [read more]

Tuesday, February 23, 2010

People and accounts of note

Bryan Burdick joined Bizo, San Francisco, in a new post, corporate development officer. He had been chief operating officer at ZoomInfo (Zoom Information), Waltham, Mass. [read more]

Bizo enhances Analyze and Targetable Segments

We're excited to announce that we just released the latest upgrades to our targetable B2B audience segments and Bizo Analyze product... [read more]

Tuesday, February 16, 2010

Audience Segmentation in Action

Hoover’s is one of the leading sources of proprietary business information with a database of information on more than 30 million corporations and organizations, and more than 35 million people. Their trade is the intelligence that business people need to get their jobs done. [read more]

Tuesday, February 9, 2010

Bizo names Burdick corporate development officer

San Francisco—Bizo, an online b-to-b audience targeting platform and advertising network, announced Tuesday that Bryan Burdick has joined the company as corporate development officer. [read more]

Tuesday, February 2, 2010

Transparency is all the rage these days...

Transparency is all the rage these days, especially considering the means for disseminating messages has done a 180-degree turn. Rather than broadcast one to many, messages are being narrow-casted to a highly targeted few.[read more]

Monday, February 1, 2010

Bizo Announces Beta Testing of BizAudience API

San Francisco—Bizo, an online b-to-b audience targeting platform and ad network, announced Monday a private beta launch of the BizAudience API... [read more]

Bizo – Supercharging B2B landing pages

Today, B2B marketing is largely a process of driving visitors to a website, and often to specific landing pages within that website. Whether a marketer is using email, search, webinars, display ads, or a combination of all of the above... [read more]