As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars...[read more]
Monday, February 13, 2012
Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk
As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars...[read more]
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