The Rise of the Publisher: Harnessing Rightful Ad Value

It wasn’t long ago that the publishers and content creators held all the cards. Whether it was newspapers, magazines, TV or even radio, they owned the content that drove eyeballs, and advertisers had to follow. The same was initially true with the launch of the Internet[read more]

Bizo CEO Glass On New Data Partnership With BlueKai Exchange

B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo's B2B data available through BlueKai's exchange. Bizo CEO Russell Glass discussed the deal and its implications[read more]

Bizo and BlueKai Partner to Deliver High-Performance Business Data on More Than 60 Million Professionals Through the BlueKai Exchange

Bizo becomes BlueKai's sole source of business audience data and selects BlueKai as its exclusive distribution and reporting platform for delivering bizographic data to the advertising ecosystem[read more]

Bizo Launches B2B Ad Platform For SMBs

The new BizAds self-service advertising platform enables B2B marketers to set up their own advertising programs on their own budgets. BizAds relies on Bizo's publisher network, which includes hundreds of business websites that deliver, the company claims, an audience of more than 60 million business professionals. The company also collects what it calls "bizographics," or demographic information about that audience
[read more]

Is online transparency possible?

Here's a concept: ethical and transparent advertising. Russell Glass, CEO of BIZO, Inc., the world's largest business-to-business audience targeting platform and advertising network, wouldn't run his company any other way. Join us for this groundbreaking episode when Glass announces the next generation of transparent display advertising on the Web. [read more]

Online marketing through traditional Google (and other) cost per click marketing has been great for businesses. Enabling the smallest business to reach an online audience for as little as $25 for the first clicks. However, figuring out which keywords you want to advertise to can be daunting [read more]

Bizo offers self-serve ads for $5 per day

There is a new answer for small businesses with small budgets: self-service ads platform Bizo has launched Bizads. The platform allows marketers to create and launch ads for $5 per day. Marketers with small budgets can spend as little as $5 per day or as much as $300 per day on demographically targeted ads. The platform uses a cookie to track business users'[read more]

Bizo Self-Service Ad Platform For $5 Per Day

The self-service online advertising platform BizAds from Bizo that launched Wednesday enables marketers to reach more than 60 million targetable business users regardless of size and budget... [read more]

Bizo launches self-service platform for SMB

San Francisco—Bizo, an online b-to-b advertising network, announced Wednesday the launch of Bizo BizAds, a self-service online ad platform. Available in beta, BizAds is designed to allow b-to-b marketers to target their marketing messages using Bizo’s business demographic data of site visitors across the Internet... [read more]

Bizo Levels Online Advertising Playing Field for Small and Mid-Sized B2B Marketers with BizAds

SAN FRANCISCO, June 2 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today announced the launch of Bizo BizAds... [read more]