BPA Partners with Bizo on b2b Audience Snapshots

For years now, consumer-side ad buyers have had sophisticated media planning tools that helped them profile individual Web sites and plot their most efficient ad buys accordingly. On the b2b side...not so much... [read more]

Bizo, BPA Worldwide reach agreement on demographic data for b-to-b websites

San Francisco—Online b-to-b ad network Bizo announced Wednesday an agreement with media auditor BPA Worldwide to provide site traffic and demographics for b-to-b Web sites. Together, Bizo and BPA plan to create a co-branded dashboard for media buyers. [read more]

The Root of the Matter

I just got introduced to a new web offering that has real potential. It's called RootOrange, and it allows you to split a domain name geographically. Split a domain geographically? Huh? What? [read more]

Exploring Ways to Build a Better Consumer Profile

Digital-marketing companies are rapidly moving to blend information about consumers' Web-surfing behavior with reams of other personal data available offline, seeking to make it easier for online advertisers to reach their target audiences. [read more]