Almost every week since its IPO, Facebook has announced a new development within its advertising strategy. The most important news to come out so far is that Facebook will enter the real-time bidding (RTB) world. While details of the Facebook RTB exchange are still scarce, the bottom line is that advertisers will now be able to buy ads on Facebook in real time, targeting users based on information collected outside of Facebook and stored in cookies...[read more]
Monday, July 30, 2012
What Facebook RTB means for marketers
Almost every week since its IPO, Facebook has announced a new development within its advertising strategy. The most important news to come out so far is that Facebook will enter the real-time bidding (RTB) world. While details of the Facebook RTB exchange are still scarce, the bottom line is that advertisers will now be able to buy ads on Facebook in real time, targeting users based on information collected outside of Facebook and stored in cookies...[read more]
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