Thursday, February 21, 2013

Bizo Hits the Road to Share Best Practices Around B2B Display Advertising

Bizo, the global leader in business audience marketing, today announced that it will be hosting the first B2B marketing event series dedicated to online display advertising. Bizo’s B2B Display Advertising “In the Raw” roadshow is an industry gathering focused on sharing best practices around effective B2B display advertising. The first event will take place on March 7th from 3-7pm at the Hyatt Embarcadero in San Francisco...[read more]

Monday, February 11, 2013

Ad Technology Businesses Top Forbes "America's Most Promising Companies" List

Forbes released a list this week of 100 "America's Most Promising Companies". The list was filled with an amazing amount of advertising technology companies – 19 in total. An ad technology company was even No. 1 on the list. All in all, it supplies further proof of the increasing importance of data-driven digital marketing. [read more]

Monday, February 4, 2013

Business-Focused Ad Startup Bizo Reports $22M In Revenue For 2012

Bizo, a startup that helps advertisers reach a business audience, says that it brought in $22 million in revenue in 2012, and that its annualized run rate at the end of the year was $30 million. The company spun off from ZoomInfo in 2009, and it has raised a total of $20 million from Bessemer Venture Partners, Venrock, Crosslink Capital, and others. The platform offers ad targeting and analytics, and it includes both display and direct-response advertising...[read more]

Two-Thirds of the Top 50 B2B Brands Work with Bizo; Company Enters 2013 with $30 Million Run Rate

Bizo, the global leader in business audience marketing, today announced that the company generated more than $22 million in revenue in 2012, ending the year with an annual run rate of over $30 million. The company also announced that it is supporting two-thirds of the top 50 B2B brands, along with several other key achievements that underscore the central role Bizo now plays in how B2B marketers reach their target audiences online...[read more]