Why Wall Street Should Care About Marketing Data

Today’s CMOs are making major investments to reach their target audiences across dozens of touchpoints — on their own websites, through search, display advertising and email, and increasingly on social channels and mobile devices. The problem is, most of the technology platforms marketers are using to accomplish this don’t talk to each other...[read more]

Bizo at Golden Gate Park

Over one-hundred Bizo employees spent a sunny afternoon volunteering in Golden Gate Park. While one group of volunteers pruned rose stems in the Rose Garden, another spruced up the Pioneer Meadow; spreading mulch along pathways, trimming shrubs and digging up weeds...[read more]

Marketing Funnel Lexicon: Retargeting

As discussed in our previous columns, the marketing funnel is a useful paradigm for B2B marketers, as it reminds us of how our strategies, tactics, and metrics change depending on where we are looking to make an impact on the buying process. One of the best approaches to driving online conversions is retargeting, a display advertising technique that enables marketers to serve highly relevant display ads based on prospects’ previous interests. There are many flavors of retargeting, including...[read more]