How a Digitally Savvy CMO Can Increase Shareholder Value

Chief Executive Officers of large companies may be in the shareholder spotlight, but Chief Marketing Officers are increasingly having as substantial an impact on their companies’ market performance, bottom line and shareholder value. CMOs don’t just create a company’s ephemeral sense of “brand,” their marketing strategies also directly influence sales. But do companies with super-smart, digitally-savvy CMOs really outperform their market peers? [read more]