Brand safe. These two words have been the root cause of more lost hours of sleep for me than I care to admit. On the surface, it seems so simple -- find and deliver online ads to the appropriate users on brand-safe content. Once you dig into it though, you quickly realize you've just peeled off the top layer of an onion -- a very large...[read more]
Friday, May 25, 2012
How to ensure brand safety with RTB inventory
Brand safe. These two words have been the root cause of more lost hours of sleep for me than I care to admit. On the surface, it seems so simple -- find and deliver online ads to the appropriate users on brand-safe content. Once you dig into it though, you quickly realize you've just peeled off the top layer of an onion -- a very large...[read more]
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