Marketing is in the midst of a seismic shift. It’s no longer sufficient for today’s marketing organizations to demonstrate value in intangible ways. In order to gain a seat at the table, CMOs must have a firm grasp on data -- everything from the data that shows who exactly comprises their target audience to the data that reveals how effective their marketing programs are. Enter the “digital CMO”: marketers who have evolved to meet the challenges of this new data-driven environment...[read more]
Sunday, March 25, 2012
The DNA Of The Digital CMO
Marketing is in the midst of a seismic shift. It’s no longer sufficient for today’s marketing organizations to demonstrate value in intangible ways. In order to gain a seat at the table, CMOs must have a firm grasp on data -- everything from the data that shows who exactly comprises their target audience to the data that reveals how effective their marketing programs are. Enter the “digital CMO”: marketers who have evolved to meet the challenges of this new data-driven environment...[read more]
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