Early on in the development of the Web, marketers talked about the promise of true “one-to-one marketing,” where the experience of interacting with a brand would be unique to the individual. Marketers eagerly proclaimed they would be able to deliver exactly the right message at the right place and at the right time. Fast-forward almost 20 years, and the promise of one-to-one marketing is still unfulfilled. While pieces of the vision have coalesced through technologies such as marketing automation, search marketing and audience targeting, these capabilities currently live in silos, and aren’t yet working together...[read more]
Tuesday, April 30, 2013
The Data-Driven Enterprise Marketing Revolution
Early on in the development of the Web, marketers talked about the promise of true “one-to-one marketing,” where the experience of interacting with a brand would be unique to the individual. Marketers eagerly proclaimed they would be able to deliver exactly the right message at the right place and at the right time. Fast-forward almost 20 years, and the promise of one-to-one marketing is still unfulfilled. While pieces of the vision have coalesced through technologies such as marketing automation, search marketing and audience targeting, these capabilities currently live in silos, and aren’t yet working together...[read more]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment