Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be traveling online. In this column we will focus on the top funnel and examine the different programs you can employ to increase brand awareness. The top funnel is where you focus to increase awareness and recall of your company and products, and to drive more of the right traffic to your Web site, corporate blog or landing pages...[read more]
Saturday, April 6, 2013
Marketing Funnel Lexicon: Top-Funnel Programs
Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be traveling online. In this column we will focus on the top funnel and examine the different programs you can employ to increase brand awareness. The top funnel is where you focus to increase awareness and recall of your company and products, and to drive more of the right traffic to your Web site, corporate blog or landing pages...[read more]
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