This past week in Chicago, Bizo hosted its third Digital Marketing Remixer, an event that explored B2B online display advertising. Bizo hosted two previous Digital Marketing Remixers in San Francisco and New York in March. Presenters at the events have so far included executives from Salesforce.com, Hyatt Hotels Corp., Zurich Insurance, Smartling and other companies. What struck me about the deep, lively discussions is online advertising’s versatility and the wide variety of ways b2b marketers use it in their marketing mix...[read more]
Tuesday, April 16, 2013
Salesforce.com, Smartling and Zurich Insurance Discuss Why Display Is Effective
This past week in Chicago, Bizo hosted its third Digital Marketing Remixer, an event that explored B2B online display advertising. Bizo hosted two previous Digital Marketing Remixers in San Francisco and New York in March. Presenters at the events have so far included executives from Salesforce.com, Hyatt Hotels Corp., Zurich Insurance, Smartling and other companies. What struck me about the deep, lively discussions is online advertising’s versatility and the wide variety of ways b2b marketers use it in their marketing mix...[read more]
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