Businesses have been selling to businesses for quite some time now, but only recently has B2B marketing risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. However, what really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and ways you can steer your efforts in the right direction...[read more]
Saturday, April 6, 2013
The 7 Biggest Misconceptions of Successful B2B Marketing
Businesses have been selling to businesses for quite some time now, but only recently has B2B marketing risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. However, what really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and ways you can steer your efforts in the right direction...[read more]
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