"Branding is critical in B2B, but it is often seen as an afterthought," said Sean Callahan, marketing director at Bizo and editor of Bizo's Digital Marketing Remix. "It's important in B2B because business buyers want to research online just like anyone else" and having a strong brand is important in helping buyers find the product or service they are looking for." When you're buying a car," he quipped, "you don't go for a Yugo—you go with an established brand before you even begin your online research. This is often what we miss in B2B..."[read more]
Friday, April 12, 2013
At the Bizo Remixer: Online Display Advertising an Important Part of B2B Marketing Mix
"Branding is critical in B2B, but it is often seen as an afterthought," said Sean Callahan, marketing director at Bizo and editor of Bizo's Digital Marketing Remix. "It's important in B2B because business buyers want to research online just like anyone else" and having a strong brand is important in helping buyers find the product or service they are looking for." When you're buying a car," he quipped, "you don't go for a Yugo—you go with an established brand before you even begin your online research. This is often what we miss in B2B..."[read more]
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