If the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of display advertising at every stage of the marketing funnel...[read more]
Tuesday, September 17, 2013
Marketing Funnel Analytics for the New Customer Experience
If the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of display advertising at every stage of the marketing funnel...[read more]
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