In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of audience “retargeting” that can extend the reach of place-based consumers online. The initiative, which was developed by The Wall Street Journal Office Network and B2B audience data firm Bizo, enables advertisers who run ads on WSJON’s screens in office buildings to serve ads to those same office workers when they are subsequently on their online browsers...[read more]
Tuesday, September 17, 2013
From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home
In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of audience “retargeting” that can extend the reach of place-based consumers online. The initiative, which was developed by The Wall Street Journal Office Network and B2B audience data firm Bizo, enables advertisers who run ads on WSJON’s screens in office buildings to serve ads to those same office workers when they are subsequently on their online browsers...[read more]
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