B2B marketing company Bizo is trying to make it easier for marketers to gauge the performance of display advertising campaigns with the launch of its Bizo Full-Funnel Analytics. "As the B2B buyer's journey has become more complex, marketers must employ a diverse set of programs that impact and influence prospects throughout the buying process—and be able to measure their efforts," said Russell Glass, CEO of Bizo...[read more]
Wednesday, September 18, 2013
Bizo Rolls out B2B Analytics Platform to Evaluate Display Ad Performance
B2B marketing company Bizo is trying to make it easier for marketers to gauge the performance of display advertising campaigns with the launch of its Bizo Full-Funnel Analytics. "As the B2B buyer's journey has become more complex, marketers must employ a diverse set of programs that impact and influence prospects throughout the buying process—and be able to measure their efforts," said Russell Glass, CEO of Bizo...[read more]
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