There has been an enormous shift in how we value content today versus 20 years ago. (Admittedly, even the arrival of this column and the opportunity to write for it has the former English major in me rejoicing.) To what do we owe this increased focus and appreciation for content, and how can we continue to sustain its value within organizations? Here are a few thoughts...[read more]
Sunday, December 1, 2013
Recognizing The Business Value Of Great Storytelling
There has been an enormous shift in how we value content today versus 20 years ago. (Admittedly, even the arrival of this column and the opportunity to write for it has the former English major in me rejoicing.) To what do we owe this increased focus and appreciation for content, and how can we continue to sustain its value within organizations? Here are a few thoughts...[read more]
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