Sunday, December 1, 2013

Four Key Ingredients To A Winning 2014 Marketing Plan

'Tis the season when all modern marketers gather their data, rally their teams, push their CEOs and CFOs to lock down on budgets, and set about developing a marketing plan that will bring success in 2014. Yet not all marketing plans are created equal -- nor are the processes to go about developing these plans. Here are four planning ingredients that will set your marketing program up for success in 2014...[read more]

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