Marketing Funnel Lexicon: Mid-Funnel Programs

The mid-funnel is all about the important nurturing work that needs to be done to more deeply orient, educate, and influence a prospect after they are aware of your brand, but before they are necessarily ready to engage with a sales rep -- or before they are even ready to share their personal information (e.g., via a Web form). The mid-funnel offers a range of different programs you can employ to increase brand awareness...[read more]