Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking beyond tactical solutions like RTB that for the most part live outside the corporate firewall, and developing their own strategic solutions with technologies that live behind the corporate firewall...[read more]
Thursday, May 9, 2013
For B2B Marketers, The Future Is Behind The Firewall
Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking beyond tactical solutions like RTB that for the most part live outside the corporate firewall, and developing their own strategic solutions with technologies that live behind the corporate firewall...[read more]
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