Bizo Hires Annie Wayne as Chief Financial Officer

Bizo, the global leader in business audience marketing, has hired industry veteran Annie Wayne to be the company's Chief Financial Officer. The company also announced that former BtoB magazine editor Sean Callahan joined Bizo as editor and marketing director as the company positions itself for accelerated growth...[read more]

Bizo Introduces Two Powerful New Ways to Move B2B Prospects Through the Sales Funnel

Today at the Salesforce.com Dreamforce conference, business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel. More than 500 brands, and their agency partners, count on Bizo to more effectively run display and social campaigns to put their brands, messages and offers in front of exactly the right business audiences...[read more]

How Facebook Just Became Critical for B2B

Facebook is suddenly a critical channel for business-to-business marketers and could ultimately be even more important and scalable than LinkedIn. If you are a B2B marketer and you either haven’t tried Facebook, or haven’t had any success there, it’s time to try again...[read more]

Bizo on how publishers need to leverage audience understanding into marketer insight

ABM member Bizo is experiencing rapid growth. Last month the business audience marketing company ranked 86th on the Inc. 500 list, which names the fastest-growing private companies in America. The company reported a three-year growth rate of 3,036 percent, and in the first half of this year alone, Bizo has nearly doubled its expected annual revenue to total $20 million. Behind the company’s success, says CEO Russell Glass, a b-to-b marketing veteran, is launching the right model at the right time...[read more]

How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have you ever tried making software, manufacturing widgets, or chemicals look interesting?). B2B marketers must educate extremely smart potential buyers, ensure that influencers...[read more]

Meet the Young Founders Who are Taking on the Enterprise

Sharing photos is cool and all that, but enterprise tech? That’s where the really sexy stuff is. Most people might not think so.  They might not get a movie made about their lives (The CRM Network, anyone?), but the young founders on this list are hot in a different way...[read more]