Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting

Startup Bizo tries to help advertisers reach a business audience using methods like retargeting. Now it’s making those retargeting capabilities available in a self-serve product. For anyone who needs a refresher on the nomenclature, if you visit a website but failed to sign up or buy anything, then see ads for that company following you around the Web — well, you can thank retargeting...[read more]

Bizo’s Self-Service Retargeting Solution Offers Fast On-Ramp to High-Performance Display Ads

Bizo, the global leader in business audience marketing, today announced general availability of Bizo Retargeting, Self-Service Edition, a new offering that enables any marketing organization to quickly tap the power of display ad retargeting for as little as $5 per day...[read more]

How to ensure brand safety with RTB inventory

Brand safe. These two words have been the root cause of more lost hours of sleep for me than I care to admit. On the surface, it seems so simple -- find and deliver online ads to the appropriate users on brand-safe content. Once you dig into it though, you quickly realize you've just peeled off the top layer of an onion -- a very large...[read more]

Everything You Need to Know About Real-Time Bidding--as an Advertiser and a Publisher

RTB is a fascinating and powerful method of buying and selling display advertising one impression at a time in a real-time auction. By some estimates, 20% of all display advertising spend--roughly $2.5 billion--in the US will be transacted via RTB in 2012...[read more]

Bizo Opens Premium Business Audience Network to Real Time Bidding with Launch of BAX

Bizo today announced general availability of the Business Audience Exchange (BAX), a real-time bidding (RTB) enabled premium exchange. For the past four years, over 500 marketers and their agency partners have worked directly with Bizo to reach their target business audiences across Bizo's premium business audience network...[read more]

ABM Elects New Board Members, Executive Committee

ABM, the association of business information and media companies, voted Monday to approve the new Executive Committee of the Board of Directors. The following officers will begin their terms on July 1 for the 2012-2013 fiscal year...[read more]