Targeting the Right Audiences

Marketing is in the midst of a sea-change, and as a result, publishers must be prepared to adapt and respond. The days of intangible marketing value – “because it’s good for the brand” – are over. In fact, today’s CMOs demand that their entire organizations have a firm grasp on data – campaign performance, testing and optimization data, website audience visitation...[read more]

Conversions, Not Clicks, Key To Display Ads

Marketers are often taught that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. But smart marketers understand that even if a display ad generates few clicks, it is doing valuable work for a company. Here's why...[read more]

Business Audience Marketing Company Bizo Raises $10M

Bizo, a company offering technology to help advertisers reach a business audience, has raised $10 million in a Series B round of funding. The company has now raised a total of $20 million. Crosslink Capital led the round, and the firm’s newest partner David Silverman is joining Bizo’s board of directors...[read more]

Business Audience Marketing Leader Bizo Secures $10 Million Series B Funding

Bizo, the global leader in business audience marketing, today announced that it has closed a $10 million Series B equity financing expansion round led by Crosslink Capital's newest partner, David Silverman. Existing investors Bessemer Venture Partners and Venrock also participated in the round. Bizo will use the funding to further expand its sales and marketing efforts and continue to extend its platform to support a fast-growing customer base...[read more]