As marketers, we now have the ability to impact the direction of our respective businesses like never before. We’ve entered the age of the revenue marketer where we strive to tie every marketing dollar invested to revenue contribution — and we look to test, measure, and learn from everything we do. We also now have the systems to help accomplish this and really shine in our roles. But, we may have a blind spot...[read more]
Thursday, September 22, 2011
The Key to Unlocking the Value of Direct Response Programs: Branding
As marketers, we now have the ability to impact the direction of our respective businesses like never before. We’ve entered the age of the revenue marketer where we strive to tie every marketing dollar invested to revenue contribution — and we look to test, measure, and learn from everything we do. We also now have the systems to help accomplish this and really shine in our roles. But, we may have a blind spot...[read more]
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