Are you addicted to leads? I'm a recovering direct-response program junkie, and I'll always be addicted to leads. Pitch me a program that can cost-effectively get my target audience to take an immediate action (white-paper download, webinar registration or free trial sign-up), and I ask: "Where do I send the signed IO"? As long as I can systematically track the program's ROI in terms of leads, CPL, pipeline contribution, and deal value, I'm at the top of my marketing game, right? Actually, as much as it pains me to admit, we may all be missing the mark...[read more]
Monday, September 12, 2011
Direct Response Marketers: Spend More Time Educating Your Audience
Are you addicted to leads? I'm a recovering direct-response program junkie, and I'll always be addicted to leads. Pitch me a program that can cost-effectively get my target audience to take an immediate action (white-paper download, webinar registration or free trial sign-up), and I ask: "Where do I send the signed IO"? As long as I can systematically track the program's ROI in terms of leads, CPL, pipeline contribution, and deal value, I'm at the top of my marketing game, right? Actually, as much as it pains me to admit, we may all be missing the mark...[read more]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment