Today's B2B marketers are finding creative ways to deliver their marketing messaging to prospects as they progress along the long, complex B2B buying journey. Through full-funnel marketing, we deploy distinct strategies that help us find new audiences and build awareness of our products, and educate, engage, and convert them into new and returning customers. Here’s a quick look at what lead nurturing looks like today and other automation opportunities that are now emerging...[read more]
Monday, October 21, 2013
Marketing Lexicon: Lead Nurturing
Today's B2B marketers are finding creative ways to deliver their marketing messaging to prospects as they progress along the long, complex B2B buying journey. Through full-funnel marketing, we deploy distinct strategies that help us find new audiences and build awareness of our products, and educate, engage, and convert them into new and returning customers. Here’s a quick look at what lead nurturing looks like today and other automation opportunities that are now emerging...[read more]
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