Oracle Eloqua, Bizo To Fuel Each Other's Marketing Products

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities from Oracle. The Oracle Eloqua AdFocus application integrates display advertising into broader multichannel campaigns. Users can target personalized placements through the Bizo...[read more]

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media. Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms...[read more]

Bizo Extends Marketing Automation with Online Display & Social Ads

Bizo today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to seamlessly integrate online display and social media advertising into their marketing automation efforts for the first time. Eloqua users can now reach and nurture prospects far beyond their inbox with display and social ads that are synchronized with marketing campaigns...[read more]

Marketing Lexicon: Lead Nurturing

Today's B2B marketers are finding creative ways to deliver their marketing messaging to prospects as they progress along the long, complex B2B buying journey. Through full-funnel marketing, we deploy distinct strategies that help us find new audiences and build awareness of our products, and educate, engage, and convert them into new and returning customers. Here’s a quick look at what lead nurturing looks like today and other automation opportunities that are now emerging...[read more]

Forget Click-Through Rate: 10 Metrics To Track For Display Advertising

With the B2B sales cycle getting longer, it’s imperative that marketers measure programs based on what they want to achieve at each stage of the funnel. This will enable them to take a true pulse of their growth and stay focused on drawing new prospects into the funnel...[read more]

Digital Marketing Remix Launches Remixer B2B Display Advertising Awards

Digital Marketing Remix, a news and community website produced by Bizo that keeps B2B marketers up-to-date with the latest in digital marketing, today announced the Remixer B2B Display Advertising Awards. The awards celebrate the best examples of B2B online display advertising creative, including traditional static advertising, rich media, video and text-based ads used on social media networks such as Facebook and LinkedIn...[read more]