Honing in on the mid-funnel, the goal is to fully educate your target audience on key subject areas and position your company as a trusted expert. In the world of B2B marketing, this translates to getting prospects to engage with your content -- and one of the most effective vehicles for nurturing and educating leads though the buying process is social advertising. In the world of B2B, some of the most effective social advertising programs where marketers are investing heavily include...[read more]
Friday, August 9, 2013
Marketing Funnel Lexicon: Social Advertising
Honing in on the mid-funnel, the goal is to fully educate your target audience on key subject areas and position your company as a trusted expert. In the world of B2B marketing, this translates to getting prospects to engage with your content -- and one of the most effective vehicles for nurturing and educating leads though the buying process is social advertising. In the world of B2B, some of the most effective social advertising programs where marketers are investing heavily include...[read more]
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