How a Digitally Savvy CMO Can Increase Shareholder Value

Chief Executive Officers of large companies may be in the shareholder spotlight, but Chief Marketing Officers are increasingly having as substantial an impact on their companies’ market performance, bottom line and shareholder value. CMOs don’t just create a company’s ephemeral sense of “brand,” their marketing strategies also directly influence sales. But do companies with super-smart, digitally-savvy CMOs really outperform their market peers? [read more]

Bizo Debuts at No. 86 on the 2012 Inc. 500 with Three-Year Sales Growth of 3,036 Percent

Inc. magazine today ranked Bizo No. 86 on its 31st annual Inc. 500 list, an exclusive ranking of the nation's fastest-growing private companies. The company has continued strong revenue momentum throughout 2012, ending the first half of the year with an annual run rate of more than $20 million and a year-over-year first half revenue growth of 116 percent...[read more]

The Facade of Safety: Why Microsoft's Approach to DNT Is Harmful to Online Consumers and What to Do About It

OK I admit it: it’s hard for me to believe that Microsoft truly doesn’t understand the ad industry. But it’s also clear that their non-advertising Windows division rules the roost, so it’s also very possible that Microsoft actually doesn’t understand the ad industry. On Thursday August 9th, Microsoft reaffirmed its decision to include the Do-Not-Track (DNT) flag on by default in the new IE10...[read more]