How to Succeed in Advertising: Career Advice from a Media Superstar

As is true of many start-up companies, Bizo has changed tremendously since its inception in 2007. One of the most notable changes is the sheer growth of our team—what was once comprised of just a few guys in a tiny office in downtown San Francisco is now a 59-person company, with employees spanning the country from Hawaii and Washington state to Nebraska and Ohio (as well as “real” offices in San Francisco, NY, and Boston)...[read more]

With Great Data Comes Great Innovation: New Government Challenge Helps America Become Competitive Again

The Department of Commerce (DOC) recently announced the “Commerce Business Apps Challenge,” a contest designed to help business create jobs and new opportunities by challenging developers to use DOC and other publicly available data to create an application that helps businesses...[read more]

Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars...[read more]

Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth

Bizo has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth...[read more]