As marketers, we all know that there’s a Holy Grail to doing our jobs well and getting results: Putting the right message in front of the right audiences at the right time, as they progress through our respective marketing funnels. Given limited resources, budgets and time, this objective can often seem a pie-in-the-sky notion. But, there’s an increasing pool of available audience segmentation techniques, targeting data, and new and maturing channels...[read more]
Tuesday, November 8, 2011
Bizo / comScore Collaboration Gets Marketers One Step Closer to the Holy Grail
As marketers, we all know that there’s a Holy Grail to doing our jobs well and getting results: Putting the right message in front of the right audiences at the right time, as they progress through our respective marketing funnels. Given limited resources, budgets and time, this objective can often seem a pie-in-the-sky notion. But, there’s an increasing pool of available audience segmentation techniques, targeting data, and new and maturing channels...[read more]
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