Small-Business Votes Up for Grabs in 2012

Conventional wisdom has it that an overwhelming majority of small-business owners support the Republican party, both with their votes and their donations. But a new survey from Bizo and Vizu (both provide online marketing services to businesses) indicates that is no longer the case -- if it ever really was...[read more]

For Candidates, Small-Business Executives Are Up For Grabs

Nearly 40 percent of small-business executives characterize themselves as political independents or undecided, according to a new survey by Bizo, a firm that helps marketers target online business audiences, and Vizu, a brand advertising technology company. The two companies recently queried 890 business executives at small and large companies...[read more]

New Data from Bizo and Vizu Characterizes the Political Affiliation and Donation Intentions of Business Executives

As online political campaign ad spend is expected to reach an all-time high in the 2012 election year, it is imperative that campaigns use their spend effectively to get their message in front of the right audiences to meet fundraising objectives and influence votes. Against this backdrop, Bizo partnered with Vizu to conduct a joint campaign to characterize, in real-time, the party alignment and political donation plans of business executives...[read more]

Bizo / comScore Collaboration Gets Marketers One Step Closer to the Holy Grail

As marketers, we all know that there’s a Holy Grail to doing our jobs well and getting results: Putting the right message in front of the right audiences at the right time, as they progress through our respective marketing funnels. Given limited resources, budgets and time, this objective can often seem a pie-in-the-sky notion. But, there’s an increasing pool of available audience segmentation techniques, targeting data, and new and maturing channels...[read more]

In-Shoring: Simple Solution, Big Results

Are you struggling to hire the skilled employees you need? Even if qualified workers are in short supply in your area, the solution that entrepreneur Russell Glass found can work for you. In today’s guest post, Glass shares how his company is getting great results with “in-shoring”...[read more]