We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for years. However, it was only as recently as 2009 that demand-side platform (DSP) became a household term in this industry...[read more]
Thursday, October 6, 2011
The Ad Exchange Revolution: Crucial Insights
We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for years. However, it was only as recently as 2009 that demand-side platform (DSP) became a household term in this industry...[read more]
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