Publishers: if these “early days” of moving your businesses online have seemed uncomfortable, perhaps even a tad disorienting, you had better brace yourselves - the Audience Economy is coming. This new era of perfect audience clarity promises to thrust publishers into a position of renewed strength in the online ad ecosystem but it also foreshadows a dramatic shift, if not a complete upheaval in the way they do business...[read more]
Thursday, June 9, 2011
Publishers Need to Get Their Data House In Order
Publishers: if these “early days” of moving your businesses online have seemed uncomfortable, perhaps even a tad disorienting, you had better brace yourselves - the Audience Economy is coming. This new era of perfect audience clarity promises to thrust publishers into a position of renewed strength in the online ad ecosystem but it also foreshadows a dramatic shift, if not a complete upheaval in the way they do business...[read more]
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