A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about those visitors. The system segments visitors according to functional area, company size, seniority level, industry and other information. Ads are then shown only to the segments that the advertisers identifies...[read more]
Tuesday, March 8, 2011
Bizo release targets business consumer segments
A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about those visitors. The system segments visitors according to functional area, company size, seniority level, industry and other information. Ads are then shown only to the segments that the advertisers identifies...[read more]
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