Bizo and The Guardsmen Help Ring in the 2011 MLB Season Opener at AT&T Park

Bizo, the leading solution for reaching and engaging business professionals online and The Guardsman, a Bay-area volunteer organization that specializes in helping at-risk youth with outdoor education and scholarship programs, are teaming up to kick off the first game of the Major League Baseball season with a VIP invitation-only viewing party at AT&T Park...[read more]

Publishers benefiting from online ad networks

Online ad networks have been busy making announcements and introducing new products in the past month. Industry observers say the moves by these ad networks indicate that publishers are growing increasingly savvy and have more opportunities to make the most of their online visitors and to generate scalable audiences beyond those of their own websites...[read more]

Data Mining: How Companies Now Know Everything About You

Three hours after I gave my name and e-mail address to Michael Fertik, the CEO of Reputation.com, he called me back and read my Social Security number to me. "We had it a couple of hours ago," he said. "I was just too busy to call." In the past few months, I have been told many more-interesting facts about myself than my Social Security number. I've gathered a bit of the vast amount of data that's being collected both online and off by companies...[read more]

Bizo Opens Up B2B Audience Marketing Platform

Want those healthy B2B professionals without the fattening cookies? Well, come on down to Bizo for the official launch of the Bizo Audience Marketing Platform. Yes, Bizo maintains data on 85 million U.S. business professionals, 80% of the country’s business community, which it breaks down into demographic segments it calls Bizographics. You want to target your business offering to somebody at the C-level in the semiconductor industry? Well, Bizo will fix you up with a real good audience...[read more]

Bizo Unveils Business Audience Marketing Platform

Bizo will release a platform Tuesday that helps marketers reach, educate and influence business-to-business buying decisions across the Web. Bizo Audience Marketing will provide marketers the tools to optimize campaigns by providing analytics of what customers need when they come to the Web site...[read more]

Bizo release targets business consumer segments

A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about those visitors. The system segments visitors according to functional area, company size, seniority level, industry and other information. Ads are then shown only to the segments that the advertisers identifies...[read more]

Bizo Unveils Industry's First Business Audience Marketing Platform

Bizo today announced the release of the Bizo Audience Marketing Platform (BAMP) that enables marketers to reach, educate and influence their target business audiences, wherever they travel across the web. Building on Bizo's experience with hundreds of leading brands, and powered by rich, third party-certified, anonymous data on more than 85 million business professionals, the platform is peerless in enabling marketers to cost-effectively access the precise business audiences they care about and measure the full impact of their campaigns...[read more]